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Best Books
1,001 Ideas to Create Retail Excitement
By Edgar A. Falk (Prentice Hall, Englewood Cliffs, NJ)
If ever there was one book that deserves a place on your bookshelf, this is it. It includes chapters on display and merchandising, marketing, sales techniques & suggestions, in-store promotions, & much more. It’s filled with easy-to-implement ideas you can use immediately.
Visual Merchandising: The Business of Merchandise Presentation
By Robert Colborne (Delmar, Albany, NY)
This book covers the basics of visual merchandising including store design, display composition, color, props, mannequins and lighting. It’s a reference
book you’ll want to share with your staff. The format includes lots of photographs,
and the text is easy to read.
Contemporary Visual Merchandising
By Jay and Ellen Diamond (Prentice Hall, Upper Saddle River, NJ)
As the name suggests, this book looks at contemporary merchandising techniques and presents case studies to educate the reader. It’s simple to understand and a great teaching tool. |
Best Mags
Display & Design Ideas
This tabloid-sized, free magazine gets better with every issue. It’s loaded with full-color photos of new stores & display products and is the best place to find sources for merchandising materials. For subscription information, go to www.ddimagazine.com
VM&SD (Visual Merchandising & Store Design)
VM&SD takes a sophisticated look at retail in the United States. Its store articles are accompanied by colorful photos and its product reviews always
give good ideas even though it tends to focus on high-end stores. Regardless, ideas are everywhere and a subscription to this magazine will prove a good resource. To inquire about the magazine and subscriptions, go to www.visualstore.com |
